If you are struggling to grow your business, there is light at the end of the tunnel. The light starts with yourself.
Success is down to 80% psychology and 20% skill.
Let's face it. Scaling your business is hard. It takes considerable effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It means understanding accounting and corporate compliance, and so much more. At the end of the day, it takes its toll on you.
Abraham Maslow, psychologist, creator of Maslow's Hierarchy of Needs:
"You will either step forward into growth or you will step back into safety.”
Rapid growth does not happen overnight, but there are several steps you must take to keep your business moving forward. It takes time and effort. However, when you start reaping the benefits, you will see that your effort is worth it.
Here are some tips to consider if you wish to see your business grow.
Set yourself a goal and vision
A compelling vision for your business is like infusing work with purpose and meaning, giving you and your people a North Star. This creates your identity and focus on why you do what you do. Why did you set your business up in the first place? Has this become anchored and aligned to your vision? Have you re-connected to your why or has it diminished over time? it is important from time to time to revisit your vision and your goals and get reconnect with your vision and your ‘why you do what you do’.
Remember why you started in the first place.
Get to know your customers
Understand your customer's needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.
Offer exceptional customer service
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.
Nurture existing customers and look for new opportunities
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
Attend networking events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
Host events
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
Measure what works and refine your approach
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Do not be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results.
In conclusion
And the most important part of your business growth connected to your positive attitude and focus. Your positive attitude will determine your mind-set and set you up for success. Where focus goes energy flows. The main question is, are you focused on the right things, or are you busy being busy or busy being productive? Distractions on our time are now an inevitable part of life. Find your ways of how you can switch off and focus on the things that will move the dials in your business.
The truth is if you clear your mind, and just look at things in perspective, you can easily identify ways you can grow your business and make more profit quickly. While hundreds of business growth strategies likely exists, your positive attitude, sharp focus and intuitive acuity will take your business to the next level quickly and efficiently.
Much luck!
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